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Direct Marketing
I haven't ever tried any of those "power" drinks, like Red Bull. The marketing has never appealed to me and I am certainly outside their target demographic. To be honest, I haven't given them much thought.
However, at a bus stop yesterday, I found this four-pack container for a drink called Wild Thing. It contains, it says, "horny goat weed". That, and the logo of the two energizing bunnies, certainly makes it clear what kind of market these guys are after!
Straightforward honest marketing -- who could ask for more!
August 16, 2007 in Art, Food, Odds and Ends | Permalink
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