Gangsters and Movie Houses

My wife and I went to see "American Gangster" yesterday evening.  I thought it a mediocre movie at best, but that's not what I want to write about.

It was the first weekend of a major first-run movie;  movie houses and complexes all over town were playing "Gangster" -- we could have gone almost anywhere to see it.  But we chose to go to the Van East movie house in our own neighbourhood.  Two great seats cost us $10 (it would have been $11 if we had chosen the balcony), a dollar or so less than EACH ticket would have cost downtown. Sure, the seats are not the plushest, but they are comfortable enough with a lot of legroom and with available cup holders. The house is well cleaned between shows, and we were subjected to ZERO commercials and only two brief trailers before the main feature began.  The house was about half full.

Why on earth would one NOT support a local business when you get excellent service for half the price?